Social Media & NGO

We live in a world in which many good people and various organization are working.  Non-Governmental Organizations Is one of them. they are independent from the government. We Know perform several role from working for vulnerable community, bring citizen's crucial before the government & encourage community to particiapte & demand for their rights.In India, there are 3.3 million NGOs.In this crowded market, every NGO wants to be different & stand out of clutter. As they are tagged as "Non-profit", Morethan 90 % NGOs have limited resources. Like Companies, they can spent on marketing for their work or selling a product from a community based organization.

In Last 5 years, social media emerged as a tool where everyone wants that people hear their voice. Whether it is facebook, twitter , linkedin , you tube, blogger or word press et al . Actually Social Media(SM) is pretty low in costs. You just need a computer or smart phone with internet connection and you can spread your work orappeal for crticial causes online.It gives an opportunity where  NGO can converse with general public or audience. social Media is certainly growing but it is extremely importnat for A NGO to make & choose proper social media strategy.As A NGO has to do following things:


- Create a Facebook page for their organization. Use another or new id for facebook. The person who is enged or handling may leave organization & another person can take over.
- Do Not only mail or demand for donation but they must be convinced with story telling.
- Prefer Writing Blog rather than pasting link of other site, it will increase of that site not of yours.
- MAke Good use of pictures on your web page.
- Use Microsoft Essentials such as gallery or movie maker to give professional look to organization.
- Make powerful status quote & blog regularly to your social media.
- you can also use outlook.com & sky drive too.

Social Media can play important role in reach of NGOs if they use it smartly.

NGO SHOULD LOOK BEYOND CONEVNTIONAL METHOD FOR SUSTAINABILITY...

When I was young & people  talk about NGO- A person with Kurta, Payjma & Chappal comes in mind.I never thought I'll come in this sector. After completion of my post graduation, I have joined some companies & enjoying the life. In between post graduation & job, I have prepared for civil services. Though, I flunked in given attempts. It has given lot of opportunity to learn about society & other rules, norms.Those years brought me closer to social sector. An interest has been developed in thos years for social work. My monotonous job  pushed me more towards social sector. I have shared my thought of joining organization but he was reluctant to my thought. it took me four years to convinced me. Now, it has been four years & I have learned & observed several thing about this sector. The issue pinch me every time- is sustainability of a NGO. I have seen some organization are funded by state agency or foreign funders. It is quite surprising to see organization working from last 10-20 years are not sustainable yet. Every times they bring projects for two to three years & after their completion they ran here & there again for funds.In my view, corporates can help NGO to grow not only in terms of money but through other resources.

- NGO are not able to place right person for right job. As helplessness, they have to hire a person who may have less experience/knowledge/skill.Corporate can help them to organise talent in social sector at different level.
- Most of NGOs are one man show. One organization is known by one of their leader rather than of organization. Corporate can help them to develop a structure & leader as well.

- developing skill. Corporate can train human resource on various skill.

But , Corporates should also understand that "Non Profit" is legal tag which prevents misuse of fund. They must understand that people working in NGOs are also human being & they have too run a family. Corporate support is future for NGOs if they (Corporates) they came out of their comfort zone that- they will only do social work near their plants or factory. India need balance regional development to suppress several crucial problem of country.         

The Thin Line - An analysis of NGO Sector

There is no iota of doubt that social & development work is most challenging task for NGOs and its partners. it is very tough to sell your product or service when buyer is community. It is hard to change behavior or attitude. You never know whether it will be change or not.... , we need to criticize "Operational & Funding Model In South".As, I live in India, I can better tell it in context of India.

 It is generally seen that we are always  looking for big project . Most of implementer like us  are experts in their own right  . But most of time, we are busy in managing donor or donor organization. Rather than of energizing our  work, we are busy with aesthetic of work. Southern NGO are busy in documenting,reporting of the work.Most of the time a tiny fraction of work is reported . It is like Body without Soul(only beautification of work, rather than right way of doing work ). In the name of monitoring , there is some site visits which includes photograph,decorated case study ,air journey, palate full food etc.Sometimes it looks that they come for a vacation.Oh  Damn !!  You are here to assess the work which matters for person who are devoid of two time meals.Monitoring  is always expensive . Those money can be used for community development rather than of spending lavishly .   Can  we not develop a peer review system ??A system  where monitoring doesn't meant terror of donor(always limited to fear of his reaction, future of project ) but learning, sharing and teaching experience. The sector has fear of failure . If this fails what will happen?? Failure always teaches you .It is always seen that we as  NGO sector complains about lack of coordination among various stakeholders (within government department or government and bureaucrats). We never realized same thing about our  own sector. Implementers do not cooperate or share . It is always emphasized on north-south dialogue. South-South dialogue is inevitable for fruitful result in social/development sector in developing country. We are generally gypsy. Gypsy in terms of searching fund. Most of time, we are busy in filling various application  format of different donor. Can't we have a single format?? We can't .We are afflicted with atychiphobia.We  consider the possibility of failure so intense that we plan things but  choose not to take the risk without consent (or fear )of donor. We generally undermine our  own efforts so that we no longer have to continue to try.We behave like   pawn in hands of donor .A foreign donor decide how we work for  a particular community.    

NGO sector is trapped in Vaccine Thinking. It didn't develop overnight. It is outcome of success of scientific & industrial action.it is deeply ingrained in our mind completely taken over our various system. Vaccine Thinking assume that there is a single universal solution for a single problem.It is applicable to all genders, races or ages. For Example: Climate Change Problem can not solve with vaccine thinking. It varies from location, weather etc.  With Vaccine Thinking,we  can not do away with problem of Climate Change or Poverty.We need to wear spectacle with different  lens. A lens which allow to see problem differently and try to find out various answer ,processes and results.Can We do It?? Yes, We Can....

Quote:The line between failure and success is so fine. . . that we are often on the line and do not know it.